Crazy About Packaging: Season 2, Episode 8 – Using Life Cycle Analysis for Smarter, More Sustainable Packaging Decisions

📦 In this episode of Crazy About Packaging, the C.A.P. Pack is joined by sustainability consultant Neil Shackleton to dig into the world of life cycle analysis (LCA). You’ve heard the term, but what does it actually mean for packaging — and why should brand owners and manufacturers care?

🎧 In this episode, you’ll learn:

What life cycle analysis really is — and how it goes way beyond just recyclability

Why data-driven sustainability decisions matter more than feel-good assumptions

How brands can use LCA to avoid costly mistakes and greenwashing

Real examples of how companies used LCA to lower environmental impact and cut costs

Why measuring five key environmental indicators (not just carbon) leads to better packaging choices

💡 Whether you’re a packaging engineer, procurement lead, or brand owner, this episode will give you practical tools to approach sustainability with confidence — and back it up with data.

🎧 Listen now on Spotify, Apple Podcasts, or our website, and join the conversation on LinkedIn, Instagram, and X. Be sure to subscribe so you don’t miss future episodes packed with insights for smarter packaging decisions.