Chapter 17 of Accelerating Revenue takes us into the realms of coaching and mentoring. In this episode, our Notebook LM hosts “Lucas & Maren” pose a lot of questions and explore different things to consider related to coaching and mentoring programs that underpin GTM performance. They define coaching vs mentoring, the importance of each one, who the right candidates are for them, and also look at tools and resources to structure and support them. Another critical element to consider is who is doing the actual coaching and mentoring? How have they been trained in these roles? We cover those considerations and options to round out this episode.