This week I complete the conversation with Brianna MacDonald, founder of The Care Co. The Care Co is building a SaaS solution for young people and their educators, to build mental health literacy, strategies, and resilience at an early age.

In Part 2, we chat about developing go-to-market strategies in this space, what adoption of the product could look like, the next steps for the company, dream partners at a global scale, values alignment within the team, and the multi-generational impacts if Brianna’s hypotheses turn out to be true.

You can find Part 1 of our conversation here.

You can follow The Care Co on Instagram, Facebook, and Twitter.

Links

* More about the ACE score from the CDC (Fact sheet)

* An example of the mental health literacy component of a PDHPE curriculum from the NSW state government

* Multiple global studies on the comparative decline of young persons’ mental health

* Finally, another reminder of how and where Australians can access mental health resources should you need them.

Show notes

[00:02:14] - [First question] – A breakdown of school structures and where key decision makers lie

[00:04:14] - Using Sydney Catholic Schools network as an example

[00:04:56] - Using the state of California’s school districts as an example

[00:06:36] - Australian curriculums and points of leverage for entry into classrooms

[00:07:16] - Why Brianna anticipates adoption makes sense for educators

[00:08:58] - The next steps in product development

[00:09:48] - Why this has taken longer than other tech startups

[00:11:18] - Talking through The Care Co’s beta testing program

[00:13:05] - How the beta testing strategy matters in the long run

[00:13:52] - Walking the walk in terms of mental health

[00:14:54] - Trying to straddle the education industry and tech startup divide

[00:16:29] - The next hires for The Care Co

[00:17:10] - Why a Client Success role matters so much

[00:18:26] - Understanding personal strengths and weaknesses as a leader

[00:19:14] - Surrounding the business with good people

[00:20:22] - Dream partners internationally

[00:23:28] - What success looks like for the business

[00:25:29] - What a mentally healthy world looks like if The Care Co is successful

[00:29:03] - Setting a healthy example to get there

[00:32:03] - Being cognizant of poor health habits in the tech industry

[00:33:07] - Socials and contact info

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