Neal and Paul have the joy of welcoming another author from the Qualtrics recently published list of the top 10 books every CX leader should read in 2021. Today, all the way from Finland, the one and only Sirte Philaja joins the podcast. Sirte, one of the authors of Customer Experience 2 and the brand new Customer Experience 3 books, talks about Lego Serious Play (yes, it really is a thing) and how LSP came into being.

 

Sirte explains the huge benefits of LSP, how using LSP correctly is like putting money in the bank, achieving more with less, and the benefit of giving your brain a hand (all of these real quotes from the podcast).  The best way to sum up today's podcast is "Play is not the opposite of work, boredom is".

 

Don't forget to go purchase your copy of the Customer Experience 3 book that was launched today, to gather more insights and knowledge from Sirte and her co-authors.