After spending 30 days on digital detox away from social media, Adrian returns to share his reflections and revelations with Daryl. They discuss how their marketing careers were focused on using and investing in social media businesses without much thought for the impact on consumers. As more research becomes available, it’s time for us to understand how Facebook, Google, Twitter, LinkedIn, and other mobile apps profit from our attention (addiction), information (disinformation), and content (discontentment). Is this a paradox to manage or a problem to solve? What does healthy social media usage even look like? 

Books Mentioned

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked 

by Adam Alter 

Connect:

"AP" Adrian Parker

LinkedIn

Twitter @adriandparker

Instagram @adriandparker

Blog www.adriandparker.com

"DC" Daryl Calfee

LinkedIn

Instagram @darylcalfee

Original music produced by Lord Alfred Brown - Connect