CMO Insights

Season 3. Episode 10: The Changing Role of Marketing Healthcare : Suzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems

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      In this episode of CMO Insights, Jeff Pedowitz sits down with Suzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems.

Suzanne discusses

  • The changing role of marketing over the years and especially in healthcare marketing
  • How to balance being a customer-centric organization with the need to ensure personal information is secure
  • The importance of developing a roadmap with meaningful data, not just a mashup of data


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    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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    CMO InsightsBy Jeff Pedowitz
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