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Season 3 | Episode 10 | Visibility Doesn't Pay the Bills. Strategy Does
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In this episode of Fempire Rising, Trudy Heins sits down with Sarah Walden, Co-owner and Head of Marketing at Kumeū Media, a New Zealand-based marketing, brand and communications agency helping businesses turn visibility into measurable growth.
With almost 15 years of hands-on marketing experience, Sarah has worked with brands including BurgerFuel and Yahoo, served on the board of the IAB, worked both within and alongside leading Auckland agencies, and successfully built her own profitable eCommerce business.
Sarah shares her journey through traditional and digital marketing, explaining why consistent branding, clear messaging and strong calls to action are far more important than simply creating "pretty ads."
Together, Trudy and Sarah explore what it really takes to turn visibility into revenue. They discuss marketing funnels, email nurture sequences, website and eCommerce analytics, A/B testing, retargeting and abandoned cart strategies, highlighting how businesses can identify and fix the gaps that are costing them customers.
Sarah also shares practical advice for business owners, including why you do not need to be on every platform, how to choose the right marketing channels for your audience, the importance of owning your email database and why strategic marketing delivers better results than randomly boosting social media posts.
Whether you're investing in marketing yourself or working with an agency, this episode will help you identify what's working, what's leaking and where your biggest opportunities for growth might be hiding.
01:52 Sarah’s Marketing Journey
05:16 Small Business Quick Wins
08:01 Brand Consistency Matters
11:04 Why Visibility Doesn’t Convert
11:36 Funnel and Nurture Strategy
16:10 Metrics and Finding Leakages
19:26 Measuring ROI and Engagement
22:45 AI vs Human Brand Voice
24:01 Sponsor Break Vampire Academy
24:45 Back to Authentic Community Marketing
25:20 Stop Being Everywhere
26:06 Pick the Right Channels
27:18 Own Your Email List
29:13 Smarter Paid Social Setup
30:51 Outsource for Growth
31:49 Women in Business Foundations
33:40 Invest and Simplify Messaging
35:57 Common Marketing Mistakes
37:56 Build for the Long Game
40:43 Networking and Saying Yes
42:57 Optimism and Community Support
Visit The FEMPIRE Website
Follow Us on Facebook
Connect with Sarah Walden
Click here to join the FEMPIRE Academy and use the code JUNE50 for 50% off!
Click here to register for our next FEMPIRE Masterclass for practical strategies to gain clarity and take focused action in your business
Support the show
View all episodes
By FempireSend us Fan Mail
In this episode of Fempire Rising, Trudy Heins sits down with Sarah Walden, Co-owner and Head of Marketing at Kumeū Media, a New Zealand-based marketing, brand and communications agency helping businesses turn visibility into measurable growth.
With almost 15 years of hands-on marketing experience, Sarah has worked with brands including BurgerFuel and Yahoo, served on the board of the IAB, worked both within and alongside leading Auckland agencies, and successfully built her own profitable eCommerce business.
Sarah shares her journey through traditional and digital marketing, explaining why consistent branding, clear messaging and strong calls to action are far more important than simply creating "pretty ads."
Together, Trudy and Sarah explore what it really takes to turn visibility into revenue. They discuss marketing funnels, email nurture sequences, website and eCommerce analytics, A/B testing, retargeting and abandoned cart strategies, highlighting how businesses can identify and fix the gaps that are costing them customers.
Sarah also shares practical advice for business owners, including why you do not need to be on every platform, how to choose the right marketing channels for your audience, the importance of owning your email database and why strategic marketing delivers better results than randomly boosting social media posts.
Whether you're investing in marketing yourself or working with an agency, this episode will help you identify what's working, what's leaking and where your biggest opportunities for growth might be hiding.
01:52 Sarah’s Marketing Journey
05:16 Small Business Quick Wins
08:01 Brand Consistency Matters
11:04 Why Visibility Doesn’t Convert
11:36 Funnel and Nurture Strategy
16:10 Metrics and Finding Leakages
19:26 Measuring ROI and Engagement
22:45 AI vs Human Brand Voice
24:01 Sponsor Break Vampire Academy
24:45 Back to Authentic Community Marketing
25:20 Stop Being Everywhere
26:06 Pick the Right Channels
27:18 Own Your Email List
29:13 Smarter Paid Social Setup
30:51 Outsource for Growth
31:49 Women in Business Foundations
33:40 Invest and Simplify Messaging
35:57 Common Marketing Mistakes
37:56 Build for the Long Game
40:43 Networking and Saying Yes
42:57 Optimism and Community Support
Visit The FEMPIRE Website
Follow Us on Facebook
Connect with Sarah Walden
Click here to join the FEMPIRE Academy and use the code JUNE50 for 50% off!
Click here to register for our next FEMPIRE Masterclass for practical strategies to gain clarity and take focused action in your business
Support the show