CMO Insights

Season 3. Episode 12: Marketing Operations Enables the Revenue Center : David Lewis, CEO of DemandGen.

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      In this episode of CMO Insights, Jeff Pedowitz sits down with David Lewis, CEO of DemandGen.

David discusses

  • How more and more companies are adding a marketing operations function to their business model
  • The pressure on marketing as a department to become a revenue center vs. a cost center
  • The ever-expanding role data is taking when it comes to driving marketing initiatives.


    • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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    CMO InsightsBy Jeff Pedowitz
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