Key Performance Indicators (KPIs) are central to customer experience measurement and management, serving to drive customer-focused action and improved business performance. This week, we are joined by Ipsos’ Fiona Moss, author of our latest CX whitepaper, The Key To Your CX Success. Fiona, Head of our Global CX Analytics team, explores how organisations can determine the right CX KPIs to drive business performance, with a specific focus on: the key ingredients of a good KPI; how organisations can validate their CX KPIs; linking KPIs and real-life business outcomes – ‘Delivering a Return on CX Investment (ROCXI)’; and how to drive action through the right diagnostics. It boils down to one central question: which commercial outcome matters most to your business and does your CX KPI reflect it?

Head here to read the other whitepapers mentioned: When Difference doesn’t mean Different: Understanding cultural bias in global CX programmes | Ipsos; Money talks or budget walks | Ipsos; The Forces of Customer Experience | Ipsos.

Find out more about Customer Experience, and Channel Performance: Mystery Shopping, Retail Performance and Retail and Consumer Intelligence at Ipsos, and read about our latest thinking.