Matt Collins is the managing director of Platypus Digital, a London based digital marketing agency that helps great charities do great digital. Matt founded Platypus after working in the charity sector and then freelancing for charities. This episode is one of the most perfect examples of the power of agency specialization with a solid set of personal values. Matt describes the amazing benefits this brings for both his agency and his clients and he also does us the honour of not hiding the challenges. We dive into what it means to work in the charity sector and why Matt believes that a shared value is integral to serving your clients.