CMO Insights

Season 3. Episode 16: In the Black : Bob Canaway, Chief Marketing Technology Officer for Black Duck Software.

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       In this episode of CMO Insights, Jeff Pedowitz sits down with Bob Canaway, Chief Marketing Technology Officer for Black Duck Software.

Bob discusses

  • The importance of understanding how and when a customer is introduced to your product/service
  • The need to have a business analyst perspective on his marketing team
  • Why asking the right questions during the software demo stage is critical to ensure it will fulfill the promise for your organization.


    • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

     

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    CMO InsightsBy Jeff Pedowitz
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