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https://cincinnati.ca1.qualtrics.com/jfe/form/SV_bfnkUqsHT6PIj3M

In this engaging conversation, Dr. Ed Hirt, a professor of social psychology at Indiana University, shares his insights on the psychology of fandom, particularly focusing on Cincinnati Reds fans. He discusses his personal experiences growing up as a Reds fan, the emotional highs and lows associated with team success and failure, and the concept of 'basking in reflected glory.' 

The conversation delves into the complexities of fan loyalty, the impact of team performance on personal identity, and the evolving nature of fandom in modern sports, including the shift towards individual player allegiances. Dr. Hirt also reflects on the identity crisis faced by Cubs fans after their historic 2016 World Series win and shares thoughts on the most insufferable fan bases in sports.

Takeaways

• Fandom is a significant part of personal identity.
• Emotional investment in sports can affect mood and self-esteem.
• Fans often feel a sense of pride through their team's success.
• The concept of 'basking in reflected glory' explains fan behavior.
• Real fans remain loyal through wins and losses.
• Camaraderie among fans enhances the experience of following a team.
• Changing allegiances can complicate fan identity.
• Modern sports marketing focuses more on individual players than teams.
• Nostalgia plays a crucial role in maintaining fan loyalty.
• The emotional highs and lows of fandom are universal experiences.

Sound Bites

• "There's always next year."
• "It's tough on us in the process."
• "We want the real fans here."