CMO Insights

Season 3. Episode 18: Insights on Technology Management : Chris Spears, Chief Marketing Technology Officer for Arke

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      In this episode of CMO Insights, Jeff Pedowitz sits down with Chris Spears, Chief Marketing Technology Officer for Arke.

Chris discusses how

  • Integrating technology requires a plan, process and forethought for true implementation
  • Minimally viable data is an important term for his internal team when it comes to metrics and analytics
  • Procurement of technology and project management are two different functions that need to be connected.


    • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

     

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    CMO InsightsBy Jeff Pedowitz
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