On this week’s episode is Erin Moy, co-founder of Woom. Erin and Woom are on a mission to destigmatize menstruation. They’re doing this through workplace subscriptions of period care packages, in order to maximize accessibility to care products.

We chat about current attitudes to menstruation, why investors should care about this movement and these types of products, leveraging the power of storytelling and branding, taking inspiration from Who Gives A Crap, giving back to crisis accommodation, and using simplicity to change the world.

You can order Woom products now via their website and follow their Instagram page here. The initiative that Woom supports can be found here if you’d like to consider donations.

Also check out Woom and Erin being featured on Broadsheet recently here.

Show notes

[00:01:38] - [First question] – Quick introduction to Woom and Erin’s background

[00:03:09] - The challenge in a nutshell for people without lived experience of it

[00:04:39] - Why the space has been overlooked to date

[00:05:12] - The stigma associated to menstruation

[00:06:15] - Why investors should take note of the space

[00:07:31] - The lightbulb moments with cofounder Tessa

[00:09:54] - Shifting full-time into Woom

[00:10:38] - Leveraging the power of branding and storytelling

[00:11:52] - Developing the Woom brand

[00:13:22] - What’s in the box?

[00:14:24] - The logistics behind the products

[00:15:25] - Having conversations to get offices on board

[00:18:28] - Following and learning from Who Gives A Crap

[00:19:28] - How Woom is giving back to the community

[00:21:30] - Menstrual hygiene day and the positive response so far

[00:23:20] - Growing Woom and setting sights on partners

[00:26:15] - Erin’s dream of the future

[00:27:06] - Keeping things simple

[00:27:57] - Socials and contact info

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit promisefm.substack.com