In this episode of Marketing Ninja Unleashed, I sit down with my very first guest of Season 3 - my husband, Shan Patel.

Shan is Head of Product at Ometis (previously Tahola), a data and Snowflake expert, and someone who knows how to turn numbers into insights that actually drive decisions. We talk about where businesses should start with data, the biggest mistakes they make, and why keeping it simple is often the smartest move.

It's a mix of data, storytelling, and a little bit of fun - I hope you enjoy this one as much as we did recording.

Contact Shan for your data needs at [email protected] or find out more about what they do on their website: https://ometis.co.uk/