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Season 3, Episode 2: The Customer Advisory Board (CAB) Framework
Most companies treat their Customer Advisory Board like a high-end dinner party or a one-way press tour. If you spend your entire CAB talking at your customers, you are missing the single greatest opportunity to stress test your GTM strategy.
In this episode, Katrina Purcell and Guest in Residence Glenn Perera from Perera Insights break down how to move past the razzle dazzle and turn your CAB into a strategic growth engine.
CHAPTERS
00:00 The Razzle Dazzle Trap: Why CABs fail
04:15 Selection Strategy: Finding your visionaries and skeptics
09:30 Virtual vs In-Person: The magic number for engagement
10:00 The Rabbit Hole Rule: Practical tactics for meeting control
14:00 The N-Customer Rule: Radical prioritization of feedback
15:00 Action and Accountability: Closing the loop with clients
🎙️ ABOUT THE GUEST Glenn Perera is the founder of Perera Insights and a veteran in customer intelligence. He specializes in turning messy, raw customer data into clear, actionable business strategies. He helps founders move beyond gut feelings to build products that customers actually need.
Connect with Glenn: https://www.linkedin.com/in/glennperera/ Perera Insights: https://pererainsights.com/
🚀 ABOUT MANAGED CHAOS
Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.
🔗 CONNECT WITH US
Website: www.themanagedchaospodcast.com
LinkedIn: https://www.linkedin.com/in/katrina-purcell/
Instagram: https://www.instagram.com/managedchaospodcast
✨ Special Offer from Pobl.io
Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.
📧 Contact: [email protected]
Listen and Subscribe: If you enjoyed this episode, please subscribe and leave a 5-star review. It helps us reach more founders and leaders looking to manage the chaos of growth.
View all episodes
By Katrina PurcellMost companies treat their Customer Advisory Board like a high-end dinner party or a one-way press tour. If you spend your entire CAB talking at your customers, you are missing the single greatest opportunity to stress test your GTM strategy.
In this episode, Katrina Purcell and Guest in Residence Glenn Perera from Perera Insights break down how to move past the razzle dazzle and turn your CAB into a strategic growth engine.
CHAPTERS
00:00 The Razzle Dazzle Trap: Why CABs fail
04:15 Selection Strategy: Finding your visionaries and skeptics
09:30 Virtual vs In-Person: The magic number for engagement
10:00 The Rabbit Hole Rule: Practical tactics for meeting control
14:00 The N-Customer Rule: Radical prioritization of feedback
15:00 Action and Accountability: Closing the loop with clients
🎙️ ABOUT THE GUEST Glenn Perera is the founder of Perera Insights and a veteran in customer intelligence. He specializes in turning messy, raw customer data into clear, actionable business strategies. He helps founders move beyond gut feelings to build products that customers actually need.
Connect with Glenn: https://www.linkedin.com/in/glennperera/ Perera Insights: https://pererainsights.com/
🚀 ABOUT MANAGED CHAOS
Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell.
🔗 CONNECT WITH US
Website: www.themanagedchaospodcast.com
LinkedIn: https://www.linkedin.com/in/katrina-purcell/
Instagram: https://www.instagram.com/managedchaospodcast
✨ Special Offer from Pobl.io
Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report.
📧 Contact: [email protected]
Listen and Subscribe: If you enjoyed this episode, please subscribe and leave a 5-star review. It helps us reach more founders and leaders looking to manage the chaos of growth.