CMO Insights

Season 3. Episode 20: Account Based Personas : Ardath Albee, CEO of Marketing Interactions

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      In this episode of CMO Insights, Jeff Pedowitz sits down with Ardath Albee, CEO of Marketing Interactions.

talks about:

  • Texting – a new trend for her company in 2018 – and how it contributes to big data
  • The importance of personas in Account Based Marketing
  • Learning the language of the business


    • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

     

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    CMO InsightsBy Jeff Pedowitz
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