Oh boy, here's a corker of an episode! Freelance PR creative director, Sam Brown aka The PR Mastercoach, joins Adam and Jon for an episode of insight, anecdotes, heavily edited Bristol chatter, and swearing. Sam's experience with working with agencies and household brands over the last 25 years shines through in a no-holds-barred dissection of the modern day PR industry. Author of the lockdown-produced '20 Rules of PR aka How to get it right and not f*uck it up', Sam shares her views on the public perception of the industry, the sector du jour - Digital PR - and so much more. A must listen episode of the pod.

Sam is available on Instagram @The_PR_Mastercoach, on LinkedIn, and via theprmastercoach.com. Adam is available on Twitter @AdamTuckwell, Jon is at @JonWilcox_, while you can contact us @PRHub or [email protected].