Welcome to the fourth episode of the Event Tech Talk Show, recorded at Event Tech Live London, 2024. Join host Adam as he discusses with Oliver Rowe, founder and CEO of VenuIQ, and Dan Loosemore from Data Centre Dynamics, about the transformative power of artificial intelligence and data tracking in enhancing event experiences.

Oliver shares insights on VenuIQ's journey and how their award-winning mobile app technologies and pioneering Bluetooth tracking have revolutionised event management. He emphasises the importance of moving beyond traditional methods and leveraging data to create seamless and insightful event experiences.

Dan highlights the critical role of data analytics and behavioral insights in modern media and event businesses, sharing how Data Centre Dynamics utilises these tools to bridge sales gaps and drive better results for clients. The discussion delves into the challenges and future potentials of integrating technology in organising successful events.

This episode is packed with expert opinions on the balance between technological advances and human elements in event planning, the significance of understanding attendee behavior, and the strategic use of tech innovations to optimise event effectiveness. Tune in for a deep dive into the evolving landscape of event technology and data utilisation.