Businesses are People Too! A Podcast

Season 3, Episode 4: What if....businesses didn't use vanilla values

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What if....businesses didn't use vanilla values? with Jamie DuBose, Zenplicity

On this episode, we dive on in and learn:

  • the power of fostering relationships within marketing
  • the importance of how businesses position themselves and their customers in their marketing
  • why we should connect as a human business rather than a business model
  • that it's okay to connect, share...and yes, make money
  • difference between values-based marketing and fear-based marketing
  • how engagement is the currency of marketing
  • why craving connection and interaction is creating a paradigm shift in how marketing is done
  • the need to reflect on our values as we evolve over time
  • Jamie's answer to "What if...businesses realized that they are people too?" (38:08)

    • Links in this episode:

    • Website: zenplicity.com, Marketing Resources
    • Instagram: @jamiedubose
    • Other: Amanda Bond: The Rise of Bro-Marketing

      • Connect with Lindsay online:

      • Website: www.thewriteharle.com; www.quirkylindsayharle.com
      • Instagram: @quirkylindsayharle
      • LinkedIn: Lindsay Harle-Kadatz
      • Email: [email protected]
      • Stay connected with Quirky Quills, a monthly resource for leaders, mental health, and brand alignment
        • ...more
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        Businesses are People Too! A PodcastBy Lindsay Harle