CMO Insights

Season 3. Episode 5: On Target : John Steinert, CMO of TechTarget.

Listen Later

      In this episode of CMO Insights, Jeff Pedowitz sits down with John Steinert, CMO of TechTarget.

John talks about:

  • Focusing on the strategy of balancing short term needs/results with long term performance
  • Why marketing does not own the customer journey and has not earned the right to manage the customer experience
  • How marketing has evolved over time to be more measurable and to run like a business


    • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

     

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store
    CMO InsightsBy Jeff Pedowitz
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    3 ratings