On the 17th of May 2018, SolBridge held its first Business Plan Competition hosted by the SolBridge Consulting Group (SCG). 12 out of the over 20 teams that applied for the competition made it to the finals. Professor Christopher Kim, former Director of LG Electronics, delivered topic questions and the case to the participants: “Product Launching Strategy of LG TROMM Styler in Overseas Market.” This week we speak to Anh Van Pham one of the members of the winning team. They presented a detailed launch strategy of the LG TROMM Styler into the Australian market.