In this episode, Amanda Rosenburg, Ed.D, Product Lead & Senior Researcher at Google, spoke with Paul about the democratization of user research in large companies. We discussed some of the problems that arise from research being done by team members who have not been formally educated in research, such as reliability, validity, representativeness of findings, inadequate segmentation, and more. We also discussed how user research leaders can communicate to the organization the need for standards, and the kinds of research programs that can be put in place to allow any team member to participate in research effectively without leading the team to wrong or insufficient conclusions.