Put on your marketing hats we are back with another episode of NMBroadcast, and this time we have a guest that has a wealth of knowledge and success in the industry. Our guest for today’s episode, Mr Rajesh Srinivasan is a marketing and brand strategy consultant with over 18 years of experience in demand generation and brand building. He is also a featured author of two books Marketing Success Formula & Growth Nuggets and he is also a columnist. He has participated as a member of the jury for numerous prestigious awards and has spoken at TEDx events.

In this podcast, he covers the topic of Cause Marketing and gives a 360-degree view and shares his opinion on how cause marketing affects brands. He cites examples of various brands such as Lifeboy, The BodyShop etc. He also talks about how purpose-driven brands and CSR activities impact the audience. 

Mr. Srinivasan's highly illuminating examples make brand-building through cause marketing seem like a breath of fresh air. If you want to hear some advice from a marketing genius tune in and turn up the volume now!