In this episode of Marketing Ninja Unleashed, I'm reflecting on why connection matters more than ever - both in marketing and in business.

I talk about how running events helps brands show they care, why identifying the right audience is the foundation of every great campaign, and how to get the most from your Black Friday efforts (hint: it's all about the follow-up).

Plus, I share practical Christmas campaign ideas for professional service businesses looking to build stronger relationships and end the year on a high.