CMO Insights

Season 3. Episode 9: The Wizard of Moz: Rand Fishkin, Co-Founder of Moz.

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      In this episode of CMO Insights, Jeff Pedowitz sits down with Rand Fishkin, Co-Founder of Moz. He launched SparkToro in 2020, after this interview was conducted.

Rand talks about:

  • The importance of marketing, sales, social and all areas of digital collaborating together to create greater results
  • Why focusing on the few things your company does well is better for content strategy vs. trying to do everything all the time
  • Doing the necessary research on your target audience to ensure your content is getting in front of the right people at the right time.


    • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

     

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    CMO InsightsBy Jeff Pedowitz
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