Partner at World Steel Dynamics. World Steel Dynamics is a leading strategic information service that tracks, models, and forecasts steel industry trends — from pricing and trade to decarbonization and technology disruption. John joined us two years ago in Season 1 of the Green Steel Challenge, offering one of the most thoughtful takes on the structural changes shaping the steel industry.This time John would like to focus on scrap. Scrap is no longer a by-product — it’s the backbone of green steel. In this conversation, we’ll dive into where the scrap market is headed, who will win or lose in the global reshuffling, and what role policy, quality, and innovation will play in unlocking its full potential.

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