CMO Insights

Season 4. Episode 1: Personalization at Scale : Ben Lazar, Chief Marketing and Product Officer of Payspan

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In this episode of CMO Insights, Jeff Pedowitz sits down with Ben Lazar, Chief Marketing and Product Officer of Payspan.

Ben talks about:

  • Personalization at scale and how difficult it is to do right
  • Achieving higher value in your messaging by looking at how your customer engages their customer
  • The impact that AI will have on the future of marketing


    • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

     

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    CMO InsightsBy Jeff Pedowitz
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