CMO Insights

Season 4. Episode 10: Trickle-Down Culture : Chandar Pattabhiram, CMO at Coupa Software.

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In this episode of CMO Insights, Jeff Pedowitz sits down with Chandar Pattabhiram, CMO at Coupa Software.

Chandar talks about:

  • The trickle-down aspect of company culture — it starts with the leadership
  • The importance of remembering to appeal to emotion in B2B marketing
  • The ABM perspective and the importance of building long term relationships


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    CMO InsightsBy Jeff Pedowitz
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