CMO Insights

Season 4. Episode 14: ABM and Defeating the Frankenstack : Heidi Bullock, CMO at Engagio.

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Note: DemandBase acquired Engagio in 2020 and we wrote about its impact on the ABM space.

In this episode of CMO Insights, Jeff Pedowitz sits down with Heidi Bullock, CMO at Engagio.

Heidi talks about:

  • How Engagio is helping prospects build a foundation in account based marketing
  • Building a thoughtful, well-rounded team that can work innovatively and still meet the business goals of the organization
  • The dangers of building a Frankenstack in your MarTech


    • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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    CMO InsightsBy Jeff Pedowitz
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