CMO Insights

Season 4. Episode 15: Riches in Niches : Peg Miller, Vice President of Marketing for Tax Guard.

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      In this episode of CMO Insights, Jeff Pedowitz sits down with Peg Miller, Vice President of Marketing for Tax Guard.

Peg talks about

  • Marketing to a tight niche which requires focus on middle of the funnel more than top of funnel for leads
  • Working closely with sales to develop marketing that drives conversions and closing those conversions to actual customers
  • The importance of her small marketing team to be willing to learn new innovations and stay agile in their approach.


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    CMO InsightsBy Jeff Pedowitz
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