CMO Insights

Season 4. Episode 16: Revenue X : Jason Katz - Vice President of App and Digital Marketing for Houghton Mifflin Harcourt

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In this episode of CMO Insights, Jeff Pedowitz sits down with Jason Katz, Vice President of App and Digital Marketing for Houghton Mifflin Harcourt.

Jason discusses

  • The transformation of marketing within an organization, moving to a revenue growth driving function
  • How this change is being driven from within the marketing organization vs. the overall business
  • How his department balances a team of generalists and specialists to implement their marketing initiatives.


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    CMO InsightsBy Jeff Pedowitz
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