CMO Insights

Season 4. Episode 4: Spring into Marketing Science : Will Wiegler, Senior Vice President and CMO of SpringCM

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 In this episode of CMO Insights, Jeff Pedowitz sits down with Will Wiegler, Senior Vice President and CMO of SpringCM .

Will talks about:

  • How marketing is a blend of art and science and how marketing is moving closer to science by becoming more measurable
  • The business of marketing: delivering products and services both internally and externally
  • Taking advantage of the MarTech revolution and keeping your tech stack simple


    • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

     

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    CMO InsightsBy Jeff Pedowitz
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