The last few years have seen channels and consumer engagement touchpoints mushroom.  At the same time, digital and physical environments are converging. Today’s environment is all about channels that are simultaneously fragmented and coming together: convergent commerce. We are delighted to welcome Alison Chaltas, Ipsos’ global lead of Omnichannel, and co-author of recently published thought leadership paper, ‘Beyond omnichannel retail to convergent commerce’.  In our podcast, Alison ensures we are all clear on what convergent commerce means, and then explores some of the emerging channels where convergent commerce is evident, their impacts on consumer/customer journeys, touchpoints, and what this means for brands, including those operating in the Direct to Consumer (DtC) space. We get channel geeky … phases likes de-averaging, bifurcation and replication of sensorial experiences may pass our lips … but there’s something for everyone here; these changes are impacting us all.