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Season 4 Episode 5: Right Data, Right Place, Right Time
Everybody wants more data.
Everybody says their data driven.
In reality, who isn't data driven?
We all make decisions based on data points, it's just not always the right data that drives us.
What matters is the quality of the data and the actual story that data is telling us.
James Gossling, Co-Founder of Bispoke, joined us to talk about the importance of the right data and how you visualize it. In working with Amazon, he has seen how siloed the data is, making it harder to make the right decision for your brand. The solution: bringing all the data you need into one place to make a better decision faster.
More data doesn't equal more revenue. Deciding on the right data, then getting it visualized properly is what leads brands to crush the competition.
Grab your creatine and fish oil and let's get poppin'.
The Longer Game explores the future of retail across Amazon, ecommerce, and brick-and-mortar.
The goal is simple: help brands grow by understanding how all channels work together.
Retail is evolving. The brands that win are the ones willing to adapt.
Subscribe to stay updated on new episodes.
Learn more: https://thelongergame.com
About the Guest:
James Gossling is a seasoned ecommerce and analytics leader with over a decade of hands-on experience driving growth and operational excellence for high-performing digital brands.
He co-founded Bispoke, a data-driven analytics platform that helps Amazon sellers and brands turn chaotic marketplace data into clear, actionable insights—powering smarter decisions and measurable business outcomes. Bispoke’s tools and dashboards support sellers and vendors representing over $1.5 billion in annual Amazon revenue.
Before Bispoke, James led ecommerce and marketplace strategy for major consumer brands, managing nine-figure Amazon P&Ls and multi-million dollar ad budgets while turning data into growth engines across channels. He is a husband and father of four living in the Salt Lake City, UT area.
Connect with James: https://www.linkedin.com/in/jgossling/
Website: https://bispoke.io/
About the Host:
Michael Maher is Chief Idea Officer of Cartology, an Amazon-focused agency helping brands grow revenue and profitability.
Connect with Michael: https://www.linkedin.com/in/immichaelmaher
Email: [email protected]
Sponsored by Cartology
https://thinkcartology.com
View all episodes
By Michael Maher
5
66 ratings
Everybody wants more data.
Everybody says their data driven.
In reality, who isn't data driven?
We all make decisions based on data points, it's just not always the right data that drives us.
What matters is the quality of the data and the actual story that data is telling us.
James Gossling, Co-Founder of Bispoke, joined us to talk about the importance of the right data and how you visualize it. In working with Amazon, he has seen how siloed the data is, making it harder to make the right decision for your brand. The solution: bringing all the data you need into one place to make a better decision faster.
More data doesn't equal more revenue. Deciding on the right data, then getting it visualized properly is what leads brands to crush the competition.
Grab your creatine and fish oil and let's get poppin'.
The Longer Game explores the future of retail across Amazon, ecommerce, and brick-and-mortar.
The goal is simple: help brands grow by understanding how all channels work together.
Retail is evolving. The brands that win are the ones willing to adapt.
Subscribe to stay updated on new episodes.
Learn more: https://thelongergame.com
About the Guest:
James Gossling is a seasoned ecommerce and analytics leader with over a decade of hands-on experience driving growth and operational excellence for high-performing digital brands.
He co-founded Bispoke, a data-driven analytics platform that helps Amazon sellers and brands turn chaotic marketplace data into clear, actionable insights—powering smarter decisions and measurable business outcomes. Bispoke’s tools and dashboards support sellers and vendors representing over $1.5 billion in annual Amazon revenue.
Before Bispoke, James led ecommerce and marketplace strategy for major consumer brands, managing nine-figure Amazon P&Ls and multi-million dollar ad budgets while turning data into growth engines across channels. He is a husband and father of four living in the Salt Lake City, UT area.
Connect with James: https://www.linkedin.com/in/jgossling/
Website: https://bispoke.io/
About the Host:
Michael Maher is Chief Idea Officer of Cartology, an Amazon-focused agency helping brands grow revenue and profitability.
Connect with Michael: https://www.linkedin.com/in/immichaelmaher
Email: [email protected]
Sponsored by Cartology
https://thinkcartology.com