In this episode, we go back to school by talking to Professor of Marketing  Yuping Liu-Thompkins.  Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty. 

We talk about what drives loyalty, the value of loyalty programs, what loyalty program features really make a difference and more.

External resources:

• Loyalty Science Lab Website - CLICK HERE
• Loyalty Science Lab's Future of loyalty report - CLICK HERE
• Loyalty Science Lab articles on Medium - CLICK HERE
• Loyalty Science Lad on LinkedIn - CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: You oughta know by Rockin' for Decades. CLICK HERE