Businesses are People Too! A Podcast

Season 4, Episode 7: What if....businesses decided to DANCE with innovation?


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What if....businesses decided to DANCE with innovation? with Dr. Caroline Brookfield, The Reluctant Creative

On this episode, we dive on in and learn:

  • The #1 skill businesses are seeking for their teams
  • The difference between big C and little c creativity
  • How to access our own creativity beyond the traditional sense of the word
  • 93% of businesses say they want innovation, but only 18% of people feel safe taking creative risks in their workplace
  • The two judgement barriers of creativity - internal and external
  • Why rejection feels like physical pain
  • How leaders can model creativity while braving judgement
  • Why creating a safe space to explore all creative failure is how we get to the “good stuff”
  • The practice of creative failing to work our creative muscle
  • Benefits of creativity. E.g., higher income, better leadership, more confidence in uncertainty, etc.
  • The power of a "literary mullet," fun in the front, data in the back
  • The biological facts about creativity
  • Creativity is contagious
  • Why and how leaders can support teams to step into creativity
  • Why we tend to fall back into status quo solutions when feeling uncertain and how creativity can reduce this
  • How to redefine creativity within our business teams
  • That DANCE helps to democratize creativity in teams (Daydream, Ambiguity, Novelty, Curiosity, and Edit Later)
  • The difference between divergent creativity (ideating without judgement) and convergent creativity (distilling divergent creativity)
  • Daydreaming = productive boredom
  • Tolerance of Ambiguity to build non-status quo solutions
  • How Novelty builds more data points for connecting to unique solutions in our brains
  • Curiosity is the foundation of all creativity
  • Ernest Hemingway was right when he said "Write drunk, edit sober" (separating divergent and convergent creativity)
  • Caroline's answer to "What if...businesses realized that they are people too?" (42:46)
  • Links in this episode:

    • Website: carolinebrookfield.com, thereluctantcreative.com
    • LinkedIn: Dr. Caroline Brookfield
    • Instagram: @artfulscience
    • YouTube: Creative Lifescaping
    • Connect with Lindsay online:

      • Website: www.quirkylindsayharle.com
      • Instagram: @quirkylindsayharle
      • LinkedIn: Lindsay Harle-Kadatz
      • Stay connected with Mental Prune Juice, a weekly resource for leaders on brands, values, and team health and alignment
      • ...more
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        Businesses are People Too! A PodcastBy Lindsay Harle