Venture-backed startups are disrupting existing business models, redefining market potentials and creating new verticals. In Africa, startups are finding innovative models for addressing underserved market segments, repurposing under-utilised resources and facilitating efficiencies and visibilities where none exists before. These companies have catalysed wider conversations, policies and actions from both government and non-governmental institutions on how to leverage democratised access to technology and innovation across the continent. Although the long-term 'financial success' of these companies is still yet to be proven, their potential impact on market opportunities and social benefits in Africa is undisputed.