CMO Insights

Season 5. Episode 10: Quality Over Quantity : Kirk Crenshaw, CMO of Traackr

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This week’s guest on CMO Insights is Kirk Crenshaw, CMO of Traackr.

Kirk talks about:

  • The next big trends in marketing: Strong ABM strategies and a more empathetic understanding of the customer journey
  • Becoming a partner to the customer and driving that thinking in sales and MarTech as well
  • Why quality (not quantity) changes everything about your raw leads and SQLs


    • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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    CMO InsightsBy Jeff Pedowitz
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