CMO Insights

Season 5. Episode 12: Customer Lifetime Value : Shane Lennon from @VirtualCMO

Listen Later

In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Lennon from @VirtualCMO.

Shane talks about:

  • Not only aligning sales and marketing but also aligning with the product team
  • Focusing on the customer as a product goes to market and studying the customer life cycle journey
  • The lifetime value of customers and how we can continuously to deliver value to them


    • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store
    CMO InsightsBy Jeff Pedowitz
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    3 ratings