Expanding beyond your local market is not about having a bigger team—it’s about thinking beyond boundaries. In this episode, I’ll take you through the mindset shifts, business systems, and consistency rituals that helped one MSME (use-case scenario) grow from a local player to a regionally known business. If you’ve ever felt ready to expand but stuck in local dependency, this episode will give you the clarity, confidence, and strategy to scale your business beyond borders.