CMO Insights

Season 5. Episode 17: The Collaboration Paradox : Sal Patalano, Chief Revenue Officer, Lenovo Software

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In this episode of CMO Insights, Jeff Pedowitz sits down with Sal Patalano Chief Revenue Officer of Lenovo Software.

Sal talks about:

  • The definition and function of a Chief Revenue Officer and the role Sal plays 
  • Erasing the traditional line between Sales and Marketing
  • Why collaboration isn’t working anymore


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    CMO InsightsBy Jeff Pedowitz
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