CMO Insights

Season 5. Episode 2: It's All About Strategy, Alexandra Shapiro, CMO

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In this episode of CMO Insights, Jeff Pedowitz sits down with Alexandra Shapiro.

Alexandra discusses;

  • The fundamental belief that marketing strategy and business strategy must be aligned tightly
  • How her team puts into practice and operationalizes customer experience
  • The multiple uses technology provides marketing to achieve goals and drive business


    • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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    CMO InsightsBy Jeff Pedowitz
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