Objections in B2B sales aren’t rejections—they’re opportunities. In this episode, I’ll show you how to decode the true meaning behind common objections like “It’s too expensive” or “We’re not looking right now,” and turn those roadblocks into conversations that move prospects forward. You’ll learn a simple 4-step objection-handling framework, along with real-world MSME use cases, so you can sell with confidence and integrity—without sounding pushy or desperate.