CRM activity tracking is often seen as a micromanagement tool—but when used correctly, it becomes a coaching engine that empowers your sales team. In this episode, I walk you through how to use sales tracking data to coach performance, not control behavior. Learn how to spot trends, lead with insight, and build a culture where salespeople are supported—not scrutinized. If you want to scale a sales team that thrives on structure and trust, this is your blueprint.