CMO Insights

Season 5. Episode 3: Putting in the Work, Jeanne Hopkins, Executive Vice President and CMO for Ipswitch

Listen Later

In this episode of CMO Insights, Jeff Pedowitz sits down with Jeanne Hopkins, Executive Vice President and CMO for Ipswitch.

Jeanne talks about;

  • The changing role of of marketing and the CMO’s role over the past 14 years
  • How putting in the work with sales and marketing to align will improve results in the short and long term
  • Her words of advice to up-and-coming CMO’s.


    • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store
    CMO InsightsBy Jeff Pedowitz
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    3 ratings