If you're an MSME trying to break into large accounts, this episode is your playbook. Learn how to shift from small-ticket transactional selling to strategic enterprise selling. I’ll walk you through the mindset shifts, selling frameworks, and decision-maker dynamics every MSME founder or sales professional must understand to win high-value B2B clients. We'll also explore use cases from manufacturing, automation, and services—so you can stop chasing small deals and start positioning like a big player.