CMO Insights

Season 5. Episode 8: Talent Optimization, Jake Sorofman, CMO of Pendo

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In this episode, Jeff talks with Jake Sorofman, CMO of Pendo.

Highlights include:

  • How marketing has become more data driven and technology reliant
  • Talent acquisition and multi-channel attribution as the biggest challenges in a fast growing company
  • The critical need for a single person to own the MarTech stack


    • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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    CMO InsightsBy Jeff Pedowitz
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