MSME Growth Hub Podcast

Season 5, Episode 9-The CRM Awakening


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In this episode, I share a powerful story of how one client’s sales team transformed their approach to pipeline management and follow-up after just one training session. You’ll hear what I taught them about CRM that changed their mindset—and why they’re now planning a full CRM implementation in FY 2025–26. Whether you’re still tracking leads in Excel or managing sales via WhatsApp, this episode will open your eyes to the true potential of CRM in building a predictable, scalable sales engine.



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MSME Growth Hub PodcastBy Abanibhusan Bera