Last episode before holiday

How Gordon research’s

Look at what I use a product for and what I want to use one for in the lifetime of a future upgraded version

What is the product capable of, what do competitors versions have, what features are the most important to me.

Mid range is normally a good place to start

YouTube is a great way to research, brands and models

Reviews are also useful from people you trust

Learning everything you can about your new products

Consistency – mindful of what is going on, deadlines and work to be done

Putting the time and energy in to be consistent

Keep communication going with colleagues

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